Vision, Mission, and Values


My vision is to create a fun, energetic, and inspiring community for runners (and other athletes) who want to perform their best while leaving fad diets, quick-fixes, and nutrition BS behind.


My mission is to help runners fuel, train, and recover better, so they can reach their full potential. I aim to help runners improve their performance, improve their body composition, and improve their relationship with food and exercise



We practice in an ethical and science-guided way, committed to seeking and sharing the truth to the best of our current knowledge. This also means no MLMs, and no shady products or supplements.


We believe that each person is a unique individual with their own goals and needs. We don’t believe in cookie-cutter programs or a one-size-fits-all approach. Our plans, programs, and advice are always tailored, always customized, and always personalized.


We work in collaboration with our clients, putting their needs and goals first. We believe that the best results come from working as a team.


We operate in a way that promotes balance. By achieving balance in our day to day operations we can better help our clients. In turn, they can achieve the right balance to both optimize and enhance their performance in an enjoyable and sustainable way.

Leading by Example

We practice what we preach, to help inspire, motivate, and show others what can be achieved.

Giving Back

By making monthly monetary contributions to organizations that promote food security and anti-racism efforts

Having FUN!

We don’t believe in taking things too seriously, and think that the best way to get through life is by having as much fun as possible. If you agree, we’ll get along just fine!